In this internet age, an online presence is a necessity but you can’t simply throw up a website and expect a miracle to happen. To give your website the best chance of success, you will need to do some planning before you even buy a domain. You need to figure out the purpose of your website, first of all. Different approaches will be needed if you want to actually sell products from your site compared to a site that is just establishing your brand or looking for leads.
Once you’ve made your decisions, then it is time to have your website designed. Unless you are experienced, it is highly recommended that you hire a professional designer to create your website. They will be able to ensure that the site is attractive, easy to navigate and loads quickly. Make sure that your designer is also familiar with search engine optimization as that process begins within your design.
The next step will be to add in your content. This includes everything that goes on your site including images, audio, video and text. You want to present a professional image so be sure to proofread everything at least twice before putting it up on site. Test everything to ensure that it works. You don’t want broken images or videos that won’t play.
Before you reveal your new website to the world, go through it page by page. Make sure that all the navigation links work properly. Test all buy buttons, if you have those on your site. Go through the sales process to make sure that everything goes smoothly with each step of the process. Be sure to check in several web browsers or use a utility designed for this purpose. Once you’re sure it’s all good to go, you can be open for business.