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Why You Should Never Buy a Website Template

Templates can be a very good option if you want to start a personal website about a hobby or passion that you have.  It saves you from having to learn HTML or any of the other coding such as CSS or PHP. However, if you are trying to build a business, then you should never buy a website template.  There are a number of reasons to avoid using a template for your business site.

One reason is simply uniqueness.  Search engines love unique, original content and so do your potential customers.  Your site’s design is part of that originality so why would you risk using a website template that has been sold over and over again?  The last impression that you want to give prospective clients is that you are ordinary and run-of-the-mill and that’s exactly how they feel if they’ve seen your design before.

Another reason to avoid using a website template is that the code is usually bloated and contains errors. These extras found in the code provide a “footprint” to the search engines – they can easily see all the sites using that same code.  This can be bad for your site if the other sites using the template are found in “bad neighborhoods” or in questionable industries.  Your site may end up lumped in with those bad sites and be ranked lower than it should be.

The bloated code also makes your website load slower.  Not only does this get annoying to visitors, there is also the possibility of this hurting your rankings, as well.  Google, for one, has gone on the record as saying that a site’s load time will be a factor in future rankings for both results and page rank.

The final reason it is not a wise decision to use a template for your business website is that it will be much harder to get everything exactly the way you want.  As your business evolves and you decide to add new features, it can be very difficult to get the template to cooperate.  If you don’t know the coding yourself, it will cost you a fortune to have someone change that template to suit your new needs.  Most coders would prefer to start from scratch then to try and figure out and work with someone else’s code.

You may think that you are saving money by using a website template but in the end, it is more likely to cost you more than it would have to hire a designer to begin with.  Would you set up a store on Main Street with a prefab storefront or a mobile home?  Of course not – you would want the building built the way you need it to be.  The same thing applies to getting your business online.

A professional website designer will work with you to get a website that will work not only now but as your business grows and needs change.  The website will be unique, created just for you, so visitors will be able to see the difference with your business.  A professionally designed site will make a first impression that cannot be found in any other way – put your best face forward as your build your web presence.

Templates can be a very good option if you want to start a personal website about a hobby or passion that you have. It saves you from having to learn HTML or any of the other coding such as CSS or PHP. However, if you are trying to build a business, then you should never buy a website template. There are a number of reasons to avoid using a template for your business site. One reason is simply uniqueness. Search engines love unique, original content and so do your potential customers. Your site’s design is part of that originality so why would you risk using a website template that has been sold over and over again? The last impression that you want to give prospective clients is that you are ordinary and run-of-the-mill and that’s exactly how they feel if they’ve seen your design before. Another reason to avoid using a website template is that the code is usually bloated and contains errors. These extras found in the code provide a “footprint” to the search engines – they can easily see all the sites using that same code. This can be bad for your site if the other sites using the template are found in “bad neighborhoods” or in questionable industries. Your site may end up lumped in with those bad sites and be ranked lower than it should be. The bloated code also makes your website load slower. Not only does this get annoying to visitors, there is also the possibility of this hurting your rankings, as well. Google, for one, has gone on the record as saying that a site’s load time will be a factor in future rankings for both results and page rank. The final reason it is not a wise decision to use a template for your business website is that it will be much harder to get everything exactly the way you want. As your business evolves and you decide to add new features, it can be very difficult to get the template to cooperate. If you don’t know the coding yourself, it will cost you a fortune to have someone change that template to suit your new needs. Most coders would prefer to start from scratch then to try and figure out and work with someone else’s code. You may think that you are saving money by using a website template but in the end, it is more likely to cost you more than it would have to hire a designer to begin with. Would you set up a store on Main Street with a prefab storefront or a mobile home? Of course not – you would want the building built the way you need it to be. The same thing applies to getting your business online. A professional website designer will work with you to get a website that will work not only now but as your business grows and needs change. The website will be unique, created just for you, so visitors will be able to see the difference with your business. A professionally designed site will make a first impression that cannot be found in any other way – put your best face forward as your build your web presence.

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Posted In: Brand Building, Website Design, Website Development.

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